Reduce Reuse Recycle

September 17, 2015

My ideas are beginning to solidify around the idea of the water cycle. This will provide me with a 30 second animation that will be the introduction to a longer piece about scarcity concerns.

Screen Shot 2015-09-21 at 10.22.00 AM

Using an image I found on Wikipedia, I began to explore my own version of the water cycle. Below is an image I created in Illustrator. I created symbols out of each element, and began exploring how they would look if I animated them in Flash.


I liked the idea of using a clipping mask to create realistic textures and images cut out by flat shapes.

Below is a link that uses realism in an interesting way. “Think Outside the Bag” is a terrific and informative video about the hazards of plastic bags and best recycling practices. It uses a smart mix of realism and 2D animation that is really inspiring!

Think Outside the Bag“>http://

Credits attribute the work to Illustrated ideas and give thanks to Laurie Ardis. She seems to be an account exec at Looney Advertising (based in NJ). I love the work on their website.

and Illustrated ideas!

Think Outside the Bag encourages me to consider focusing on an issue I believe in!  Consumption, waste, recycling, water, education — are all issues I am extremely passionate about!


What is “Life Cycle Thinking” or  “The Life Cycle Initiative”?

The United Nations Environment Programme (UNEP) and the Society for Environmental Toxicology and Chemistry (SETAC) launched in 2002 an International Life Cycle Partnership, known as the Life Cycle Initiative (LCI), to enable users around the world to put life cycle thinking into effective practice. The Initiative responds the call by Governments around the world for a Life Cycle economy in the Malmö Declaration (2000). It contributes to the 10-Year Framework of Programmes to promote sustainable consumption and production patterns, as requested at the World Summit on Sustainable Developement (WSSD) in Joannesburg (2002). It aims to promote life cycle thinking globally and facilitate the exchange of knowledge of over 2,000 experts worldwide and four regional networks from different continents.

What is Life Cycle Thinking?



Water is a precious resource that sustains all living things. Three-quarters of the earth is covered in it, two-thirds of our bodies are composed of it. But how often do we reflect on how much our lives are dependent on it? Or, how all the material products we use and create in the modern world are also reliant on it?

Water is a unique and interesting element because it is the only substance on earth that occurs naturally in the form of liquid, solid and gas. Importantly the water on earth has always been here and is all we will ever have. It is used over and over again. The natural water-recycling process, known as the water cycle, has kept the same amount of water on earth for millions of years (National Geographic). Despite this water scarcity concerns are prevalent and many people do not have enough water to bathe, grow food or even to drink.

It is important to educate children about the nature of life on earth so they can grow to respect and appreciate through understanding. In this way we establish a conversation about the resources we have, the resources we need, and be good stewards of these resources.

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